Social Media + Digital Activism

What potentialities and limitations does online media offer activists attempting to drive social change?

For this video I wanted to highlight the notion of social media as a resource and discuss the ways in which activist groups are able to capitalise off that resource. Activism on social networking sites such as Facebook and Twitter is becoming increasingly common as the online world is beginning to recognise the potential that these sites hold. With access to people all over the world, activist groups are able to reach further than ever before. And as a result of this, it appears that the digital public are becoming progressively concerned with issues occurring all over the world.

I begin the video by briefly describing activism as well as explaining the prominence and popularity of social media in modern day society. The adoption of online media and digital devices has highlighted a change in the way in which people communicate and hence, activist groups, organisations and the general public have had to adapt to these changes. I discuss the ease of access to information through social media and therefore, the desire to be influenced and perhaps become involved in certain social or political movements. I use the example of the Occupy Wall street movement to highlight the ways in which social media, in particular Twitter, can affect change and make a difference. I also discuss one of the main limitations and criticisms of digital activism, which is the notion of ‘slacktivism’.

As this was the first edited video I have had to create it took me a significant amount of time to get a clear idea of what I wanted the video to look like. Once I began filming and slowly putting the video together, I realised that this was going to be a very time consuming project and I then had to adopt strategies to increase efficiency. Hence, the use of creative commons images and video assisted me significantly in the creation of this video, as I was able to simply narrate over the images rather than being on camera myself for the entire length of the video. However, I did want to demonstrate my creativity in some parts of the video and hence I filmed a variety of scenes myself.

The majority of my video was narrated and hence I was able to discuss the theories of a variety of researchers over certain creative commons images or videos that related to the discussion. I also wanted to use some statistics from scholarly resources in order to engage the viewer in a way that would assist in understanding the content of the video.

The making of this video was extremely challenging. I used the iMovie application to construct the video and that in itself was a challenge as I had never used iMovie before. Hence, I was learning how to use the application as I was making the video. Another main challenge was getting started on filming the video and coming up with ideas on how it should be done which was difficult to visualise. The final challenge was realising how time consuming this activity would be, as I not only wanted to film the video but also wanted to edit it in a way that demonstrated my creativity. Overall, I learnt a lot from this exercise including how to use iMovie, which will come in handy in the future as I thoroughly enjoyed using it after I got the hang of it. I believe that encouraging my creativity through this process has pushed me to achieve a better result and produce something that I am proud of. And finally, I have learnt about the importance of social media in activism and influencing change in society.

 

(608 words)

Creative Commons References:

IMAGES (In order of appearance)

Question 1 (https://flic.kr/p/aiEhXH) by Virtual EyeSee (CC BY 2.0)

Social Media 01 (https://flic.kr/p/5XNfPs) by Rosaura Ochoa (CC BY 2.0)

X (https://flic.kr/p/arPcey) by MYSTERY PILL (CC BY 2.0)

Anonymous Protest (https://flic.kr/p/Ac79Nv) by Sean P. Anderson (CC BY 2.0)

Kony Poster in Amsterdam (https://flic.kr/p/dC7uPJ) by Jonathan (CC BY 2.0)

IMG_0546-01 (https://flic.kr/p/dsrzX) by Petteri Sulonen (CC BY 2.0)

Anonymous (https://flic.kr/p/cXYcho) by Ged Carroll (CC BY 2.0)

Facebook Like Button (https://flic.kr/p/9EhzwC) by Sean MacEntee (CC BY 2.0)

Slacktivism Charlie Brown (https://flic.kr/p/od8Kq6) by Elijah van der Giessen (CC BY 2.0)

Times Square NYC (https://flic.kr/p/pzq2cQ) by Heath Cajandig (CC BY 2.0)

Logo of Twitter (https://flic.kr/p/66eFft) by Bernard Goldbach (CC BY 2.0)

OWS protestor holding poster (https://flic.kr/p/aDzf4r) by DonkeyHotey (CC BY 2.0)

VIDEO

Occupy Wall Street (https://vimeo.com/aboyinbrooklyn/occupywallstreet) by aboyinbrooklyn (CC BY 3.0)

SOUND EFFECTS

Provided by iMovie

Scholarly References:

Boyd, D 2012, ‘Participating in the always-on lifestyle’, in M Mandiberg (ed), The Social Media Reader, New York University Press, New York.

Cerise, G 2015, ‘Activism or “slacktivism?”: digital media and organising for social change’, Communication Teacher, vol. 29, no. 2, pp. 81-85.

Joyce, M 2010, ‘digital activism decoded: the new mechanics of change’, USA International Debate Education Association, EBL Ebook Library.

Penney, J & Dadas, C 2014, ‘(Re)tweeting in the service of protest: digital composition and circulation in the occupy wall street movement’, New Media and Society, vol. 16, no. 1, pp. 74-90.

Seidman, G 2013, ‘Self-presentation and belonging on Facebook: how personality influences social media use and motivations’, Personality and Individual differences, vol. 54, no. 3, pp. 402-407.

Siapera, E 2012, Socialities and social media, Sage, London.

Van Laer, P & Van Aelst, P 2010, ‘Internet and social movement action repertories’, Information, Communication & Society, vol. 13, no. 8, pp. 1146-1171.

Wilken, R & McCosker, A 2014, ‘The media and communications in Australia’, in S Cunningham & S Turnbull (eds), Social Selves, Allen & Unwin, New South Wales.

Youman, W & York, J 2012, ‘Social media and the activist toolkit: user agreements, corporate interests, and the infrastructure of modern social movements’ Journal of Communication, vol. 62, no. 2, pp. 315-329.

My Broader ALC203-related online activity

I have continued keeping up to date with all the unit related updates on Twitter from both my peers as well as the Unit Chair, and have posted occasionally. However, I have not been posting as much as I have previously. My blog has been slightly updated, but I have not been able to post since the previous assignment.

Is our online identity our only identity?

Online Identity Image
Screenshot by Sinead Malady, 8 April 2017

As a ‘digital native’, I have been a part of the digital world for many years now, however I wouldn’t have considered myself an active participant. If you went onto any of my social media profiles you wouldn’t have gotten much of an insight into the life of Sinead Malady. I uploaded a photo every now and then but other than that I was pretty much invisible. However that’s not to say I didn’t use social media. I was constantly scrolling through other people’s profiles and staying up to date with all the online goings-on. Everyone online seemed to be having the time of their lives based upon their social media profiles, which were saturated in pictures of tropical holidays or status updates about how amazing their careers/family/friends are. I certainly didn’t think I had anything exciting enough going on in my own life worthy of posting onto any of my profiles. However, as a digital media student, I have been encouraged to become more of an active user of social media rather than remaining passive.

Claudia Grinnell would suggest that I am transitioning from a ‘consumer’ to a ‘produser’ (Grinnell, 2009). Grinnell states that the ‘produser’ is the amalgamation of a producer and a consumer, therefore someone who actively participates in not only the consumption of online information, but also the production of their own innovative content. This seems to be the trend among many users of social media and the Internet as a whole. More and more we are seeing people posting their whole lives online, leading to the question of whether or not our online identity is our only identity. It could be said that who we are is based on how others see us, and if so, the online world would be a good depiction of that. Our social media profiles aim to concentrate our lives into one page, but how accurately do they capture the ‘real us’?

Online platforms give us the ability to manufacture our identity and mould ourselves into anything at all. It gives us time that we wouldn’t otherwise have to think about what we want to say and who we want to be. The world doesn’t have to see all of us, just the parts that we want them to see. Hence, the online self can often be seen as contradictory to the actual self, which has both positive and negative consequences. The negative aspect of living a conflicting life through the online world is that you have the potential to become absorbed in it and use it as a means of escape. For example gamers can get so caught up in their virtual worlds, they end up completely disregarding reality and only living life through their avatar as a form of ‘active escapism’ (Kuo et al., 2016). It is an outlet for those who perhaps feel alone and misunderstood, as well as a barrier for experiencing real life. The same could be said for those who are so caught up in all their social media profiles that they no longer value interpersonal connections or experiences. For example, many of us will go to a concert and when our favourite songs come on we’ll get out our mobile phones and start filming, only to realise after that we didn’t really get to fully experience those songs ourselves. And we don’t film these concerts so that we can go back and watch them later, we film them so that we can post them onto our social media profiles in an effort to prove how good our life is compared to others. Therefore we can see that the importance of the online world often outweighs the importance of the actual world, potentially causing us to lose our humanity.

online identity.png
Pros & Cons of Being Active Online‘ at Canva

Through my own experience, however, I have found the notion of the online identity to be very positive. The process of developing my ‘online voice’ and creating a number of new profiles has been an incredibly enlightening and educational experience. I have learnt the value in developing my online identity, not just for my own enjoyment, but also for the benefit of my professional development. With the advent of social media domination, organisations are often turning to the online world as a means of gaining information on job candidates (Guiseppi, 2016). Hence, it’s becoming more and more important to stand out online and have a voice. In our modern world, not everyone always wants to listen to your opinions, thoughts or feelings, but through online platforms such as WordPress we all have an outlet for sharing ourselves in a creative fashion. However, I wouldn’t describe the process as being easy. As previously stated, most of my life I have been invisible online so the transition from passive to active media user meant overcoming a lot of my own fears of online rejection. I had the belief that nobody would care about what I had to say and that I didn’t even have anything worth saying in the first place. I came to discover that becoming more involved in the online world encouraged me to develop my own opinions where before I had none, and share them with the world, which proved to be very empowering.

It would be almost impossible to condense every facet of ourselves into our social media profiles, hence we create a number of them in an attempt to categorise our identity into different contexts. For example, we might highlight our professional self on LinkedIn, our party self on Facebook, our intelligent self on Twitter and our arty self on Instagram. We generally aren’t going to post all the negative aspects of ourselves online, but that doesn’t mean they don’t exist. We all have flaws, however we don’t often go around flaunting them to the world. We want to maintain the online façade that our lives are perfect even if they’re not.

So, is our online identity our only identity? No, but it tends to be the one that matters.

Social media
Social Media Mixed Icons – Banner (https://flic.kr/p/JFS53E) by Blogtrepreneur (CC BY 2.0)

 (1,008 words, not including citations and captions)

References:

Grinnell, C. K 2009, ‘From Consumer to Prosumer to Produser: Who Keeps Shifting My Paradigm? (We Do!)’, Public Culture, 21, 577-598.

Guiseppi, M. M. E. C. 2016, ‘Mind Your Online Reputation: The Personal Branding Social Proof Paradigm And Two Little-Known Ways To Master It’, Career Planning & Adult Development Journal, 32, 101-106.

Kuo, A., Lutz, R. J. & Hiler, J. L. 2016, ‘Brave new World of Warcraft: a conceptual framework for active escapism’, Journal of Consumer Marketing, 498.

 

 

My Broader ALC203-Related Online Activity

Since commencing the unit, I have made an effort to become more active on Twitter in particular, and aimed to Tweet a couple of times a week about my thoughts on each week’s unit content. For example after watching Fifteen Million Merits in Week 1, I tweeted about my ideas in relation to the episode. I then created my WordPress account in preparation for the first assignment and published 3 blogs, which reflected my opinions, thoughts and ideas in relation to the unit in an attempt to discover and refine my online identity.

First Blog Post!

As an avid user of Facebook and Instagram, I have found it easy to become relatively invisible online in the sense that I post an image every so often, but I don’t actively participate in conversations with people or post any of my own statuses. However, being a digital media student, I have been encouraged to broaden my use of social media and become an active, opinionated and informative user of a variety of networks. This has led to my creating a WordPress, Twitter, LinkedIn and about.me. More importantly, it has led me on a sort of quest to find my niche and my voice.

This has been an area of concern for me as I have never really voiced my opinions, thoughts or beliefs online. This, I believe, is for a number of reasons – the primary reasons being fear of rejection or ‘hate’ and the belief that nobody would really care about what I had to say, along with me not actually feeling like I have anything to say anyway. Hence, I find myself attempting to find my voice in a world that is completely overcrowded with voices.

Through this process I am beginning to realise that being an active user of social media is sort of non negotiable in modern western society. If you don’t have Facebook, people tend to assume there’s something wrong with you or theres something your trying to hide. And there are also professional implications for those who don’t participate in the online world, as many opportunities are discovered online via networks such as LinkedIn or Twitter. Having a Facebook, Twitter and Instagram account is now like the equivalent of having computer skills. So in an effort not to get left behind within the digital media industry I am taking social media head on! #prayforme